The other day I found myself in a familiar situation. I was engaged in a conversation with fellow coworkers and we needed to look up some information on the internet. I was the quickest on the draw and got the typical astonished inquiry, “How do you do that?” My usual quip, “I speak Google’s language,” is more than bravado–it’s a fairly accurate description of what I do.
Do You Really Need to Search?
Before we get into search technique, let me venture to state the obvious: Don’t search for things you don’t need to. A search will never be faster than retrieving a resource directly. I can’t tell you how many times I’ve seen someone search for a domain name instead of typing it in the address bar. Don’t adapt unproductive cognitive patterns!
Less obvious is that it may actually be faster to retrieve information listed on a site with a good navigation system or a simple url mechanism directly rather than by searching. If you want the latest Microsoft Office service pack, it might be easier just to go to their office page and click on downloads. Knowledge bases often have a quick url for retrieving information. If I see a reference to Microsoft Knowledge Base Article 111868 and I want to look it up, I type http://support.microsoft.com/kb/111868 in my browser. To pull up RFC 1441, I browse out to http://www.ietf.org/rfc/rfc1441.txt. Becoming aware of little shortcuts like this to resources you use often can be key. As you come across sites that are easy to navigate or notice simple url pointers to resources, make a mental note for future searches.
Choosing the Words
Word choice is probably the most difficult concept of searching the internet for beginners. I doubt most of my readers are beginners, but the idea is worth review. Choose a few nouns or adjectives that together form a unique criteria descriptive of what you’re looking for. The main goal here is to be unique. Prefer terms that separate what you want from anything else. This isn’t always easy.
Say, for example, you are thinking of buying a computer from Apple and you want to read some c
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